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Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

Understanding the Art of Value-Based Pricing: A Beginners Guide

Pricing is one of the toughest challenges that companies face when launching new products. We all have a tedency to price our products too..

May 23, 2014 with 0 Comments