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34 Free or Cheap Marketing Resources for Ecommerce Business Owners

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 7 Comments

Enhanced Campaigns – 3 Steps for Retailers to Survive the Apocalypse

One of my favorite songs of all time is “It’s the End of the World as We Know It” by R.E.M. It seems to embody the fervor and..

June 27, 2013 with 0 Comments

3-Step eCommerce PPC Ad Checkup for your AdWords Account

Ads are the lifeblood of paid search.  Potential customers come to your site to buy your wares on the promise of your ads.  Although..

January 7, 2013 with 0 Comments

PPC from AdWords to adCenter & Bing Ads

Bing continues to steadily gain search share. According to comScore, as of July 2012, 25.6% of all online searches were powered by Bing…

October 1, 2012 with 2 Comments

Remarketing for Retailers: 3 Core Concepts You Need to Know

Without proper targeting, display advertising is a money pit for online retailers. The good news is that display networks continue to..

September 7, 2012 with 0 Comments

The New “Google Shopping” update to AdWords Editor Software

A day after the launch of Google Shopping, Google released an update to their free AdWords Editor software. This new version, among other..

July 1, 2012 with 0 Comments