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B2B Vs. B2C Content: How To Differentiate Your Marketing Copy

Many small business owners aren’t aware that there’s a huge difference in the way they should communicate with their B2B..

May 17, 2017 with 0 Comments

Live Streaming – Is It Worth Considering for Your Business?

Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..

December 10, 2015 with 0 Comments

7 Factors to Consider If You’re Not Getting the Best from Your Writer

The client-provider relationship cycle is a natural one. You meet, you usually hit it off really well, and you’re looking forward to..

November 18, 2015 with 2 Comments

The Guide to Press Releases for Ecommerce

If you’re like the vast majority of entrepreneurs, the idea of a press release has barely crossed your mind. I’ll let you in on a..

September 11, 2015 with 0 Comments

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

Using Urgency to Create Conversions Without Sounding Sleazy

No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..

June 18, 2015 with 1 Comment

2015 Content Marketing Trends

Every year, content marketing gets shaken up a bit. Google’s algorithm updates are largely to blame, but general trends and the influence..

February 23, 2015 with 0 Comments

Turning Content into Customers

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

Woo Customers with Content this Valentine’s Day

Valentine’s Day. It’s one of the most complex marketing holidays on the calendar, and leaves most business owners thinking about one..

February 9, 2015 with 0 Comments

QUIZ! Should You Write Your Own Marketing Copy?

Many smaller eCommerce site owners debate the feasibility of writing their own copy. Quality copywriting can be a costly investment, but..

November 4, 2014 with 0 Comments