“Nothing is bigger in life than a Like” – Author Unknown
OK, I may have cheated a little. The above is actually not a quote. At least as far as I know.
But it might have been (you can reference me if you use it). Why? Because it’s true.
For many businesses a Facebook like is everything. And no, I am not trying to start a joke about those companies so obsessed with social media that they don’t even see their other customers.
I am actually quite serious.
In fact, my business is one of them (no, not the obsessed bunch, the other one). I run a newly-launched subscription based ecommerce business and for me, social media is one of the key marketing tactics I can employ to spread the word on my company, gain new customers and generally, promote the site.
So, to me a Facebook Like is everything. The more fans I get, the greater chances I have on to gain another subscriber and also, to spread the word on my business.
So a large part of my marketing focus is now on Facebook.
But, gaining Likes isn’t as easy as it may seem. 3 weeks after launching my business and I am still below 50 fans. Now, it’s not that I am not worried of not reaching that number before the end of the week. I am. The progress is slow.
During the last few weeks leading to the launch of my business and the days since I have been researching various ways on how I can increase the number of my Facebook fans. I know it’s not going to go fast, I am prepared to wait but I also want some steady progress, of course.
Below is a list of the methods I identified so far. I am naturally using only a selection of them so far and will be gradually introducing others to my marketing mix. I will list them for you nonetheless and offer my insights where I already can.
In today’s tough marketing times, developing a strong fan base on sites like Facebook should be the key concern for online businesses. Many old school techniques like SEO no longer work as a growth engine and it seems that only by building a community around your business are you able to create a solid promotional machine.
However, that’s only simple in theory. In reality, gaining Facebook Likes isn’t that easy and you need to try many different methods to yield results and constantly experiment with different approaches.
How do you gain new Facebook fans? What methods for increasing the number of Likes on your Facebook page have worked best for you?
Pawel Grabowski is a copywriter helping businesses attract new visitors and turn them into buyers through seductive website copy, stimulating blog posts, irresistible landing pages and other content types.. For more info, visit smashingcopy.com