Today’s consumer relies on the Internet and their mobile devices to interact with businesses and make purchasing decisions.
Because of this, more and more consumers are turning to social media to create a relationship with brands they care about.
As a business owner, it’s essential to use social media to nurture the sales funnel. With 80 percent of consumers expecting businesses to be active in social media, it’s a necessity to use social media as a part of your marketing strategy. If you don’t, you could miss out on a huge opportunity to reach more customers and stay ahead of your competition.
When implementing a social media strategy to nurture the sales funnel, there are a number of steps to follow. The first step is to use social media to create awareness of your business and the product or service you offer. You can create awareness by producing compelling content and using targeted social advertisements.
After you’ve created awareness for your business, you’ll want to spark interest within your target audience. The goal of using social media to nurture the sales funnel is to create a community surrounding your business. You can do this by fostering relationships with your customers.
Next, you’ll want to convert your visitors into valuable customers. This can be accomplished by producing long-form content, offering ebooks, and hosting giveaways. These tactics will enable you to retrieve email information from customers and build a list of contacts for future product promotions. Once you’ve boosted conversions, you’ll want to secure some sales. You can increase sales by publishing e-newsletters and valuable blog content.
Finally, you’ll want to create loyalty and advocacy through your social media strategy. This means turning your customers into loyal brand advocates who will spread the word about your business and product. This can be done by continuing to engage with your target audience and giving them exclusive access to products and promotions.
Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.