A recent Google Smartphone user study shows 60 percent of users conduct mobile searches before buying a product; while half of those who see a mobile ad take some action, with 35 percent visiting a website and 49 percent actually making a purchase.
While these numbers are heartening, many hurdles stand in the way of making this push a reality with Retailers. There is less real estate for promoting products, different intents between mobile and site shoppers and the length of time spent on a mobile site. Mobile users search differently than desktop users; so promotions need to be built differently from the ground up.
There is Less Time on Mobile to Entice Shoppers
Studies and usage statistics have found mobile users are looking for more local information; specifically driving directions, company contact information and quick data such as business hours in order to take action. For retailers, this means:
A Few Strategies for Mobile Recommendations
With these hurdles in mind, and the need to keep increasing conversion in every channel, it makes sense to introduce product recommendations into your mobile marketing plans. Here are a few ideas on how to use automated product recommendations to engage mobile shoppers and increase conversion rates:
Make it easy for your mobile shoppers to find what they need through a series of recommendations based on previous purchases, location-favored products and complimentary products and you’ll be that much closer to making mobile retailing a successful reality.