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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Post-Holiday Marketing Strategies For Q1 2015 (Part Two)

In the first part of this series, we took a look at marketing strategies such as retargeting and data-gathering. Now, we’ll dig a..

December 31, 2014 with 0 Comments

Post-Holiday Marketing Strategies For Q1 2015 (Pt. 1)

Whew! You survived Q4 2014. Now, it’s time to reset your strategies. The weeks following Christmas have traditionally been used as a..

December 30, 2014 with 0 Comments

Retargeting Tuesday: Why You Should Care

There was once a time in the not-so-distant past that Black Friday was the retail holiday of note. As of 2014, however, you’ll find..

December 23, 2014 with 0 Comments

Walmart Wins Holiday Content Marketing with Video

Walmart. This is a name that invokes all sorts of polarizing, passionate discourse. But, no matter how anyone feels about the behemoth..

December 22, 2014 with 0 Comments

Are Loyalty Programs Still Relevant Models For 2015?

In April of this year, eCommerce Insiders published an article that featured 4 loyalty programs that marketers should emulate. Now, as..

December 18, 2014 with 0 Comments

3 PR Strategies Ecommerce Shouldn’t Ignore

At first glance, it’s easy to think PR is a function separate from affiliate marketing. The fact is, the two functions are quite..

December 2, 2014 with 1 Comment

When In Rome: Attract the Right Customers with These (Borrowed) Strategies

Imagine that you were finally able to travel to anywhere in the world you dreamed of. This would mean taking a chance, stepping outside..

November 18, 2014 with 0 Comments

Targeting Matters: Do You Know Your Market?

Do yourself a favor: If someone ever comes along and offers you a vacation package involving salmon fishing in Arizona, save your money,..

October 27, 2014 with 0 Comments
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