Fact – content is one of the most effective tools you can use to promote your store.
It can help you engage with your audience at various stages of the buying process, build your credibility and trust.
But it’s not just through blog posts or long form articles online that stores attract customers today.
Thanks to Pinterest, Instagram, Slideshare, Youtube and many other sites, ecommerce stores can reach out and engage their audiences with the most powerful content type in ecommerce – visuals.
And there are good reasons for them to be doing so.
Did you know that our brains process images 600 times faster than text? With 90% of information sent to our brains being visual, we’ve been trained to process images much faster than text.
As a result, we dedicate more resources to image processing. 50% of the brain is involved in image processing and 70% of our sensory receptors are in the eyes.
No surprise that visuals are vital to the success of online content. And there is data to back that up too.
Content with relevant images gets 94 percent more views than one without images. Tweets with images get on average 150% more retweets.
In fact, 64% of social media is made up of images.
Data like that makes it clear – ignoring visual content when promoting your store would be a huge mistake.
Pinterest: ModCloth, a San Francisco based store inspires their audience with creative images and quirky boards relating to their products on their Pinterest board.
Today’s content creation tools are accessible and easy to use. Here are some suggestions for entry level tools to get you started promoting your store with graphics:
Canva prides itself as a “simple new way to design”. Through a set of powerful tools the tool allows even the most beginner person to design stunning graphics, be it for web or print. With Canva you shouldn’t have any problems creating:
Some of the unique functionality in canva includes search and use, a tool that allows you to search web for images and add them to your project with a simple drag and drop.
Ideal for: almost any type of graphic for the web
Ever wondered how your competitors create those screenshots with red arrows, circles and annotations pointing to the elements of interest? Well, they most likely use Skitch, a free screenshot application by Evernote.
Skitch allows you to take a screengrab, either the entire screen or just a portion of it and annotations, shapes and sketches to illustrate your points.
Skitch’s main power lies in simplicity. It doesn’t boast a massive functionality but it’s easy to use with hardly any learning curve. As a bonus, your images are automatically imported to Evernote, backing up your work.
Ideal for: screenshots
It’s true, sometimes you just want the pure basic features, nothing more. If Skitch with its Evernote integration feels too much for you, try Awesome Screenshot. This browser plugin allows you to capture any page or a portion of it and annotate it with rectangles, circles and arrows but skips many functions available in Skitch.
Ideal for: screenshots
PlaceIt is a screenshot tool with a difference. Instead of allowing you to just take a screenshot and annotate it, PlaceIt helps you to fit your screenshots into a stock photo. This tool is ideal if you want to create images presenting your product in use for instance, or create graphics illustrating a video or blog post.
Ideal for: Product presentation images
If you want to create infographics to promote your store, a free app called Infogr.am is what you need. The apps interactive interface allows you to quickly build awesome inforgraphics with your charts, videos, photos and much more. What’s more, the app has a build in spreadsheet editor for much easier data management.
Ideal for: Infographics
If you don’t have a PowerPoint installed on your machine yet want to create Slideshare presentations, just log on to your Google Drive and check out the list of available tools. Google offers a powerful presentation creator, helping you to build and output a presentation.
Ideal for: Slideshare presentations.
Lastly, you may not have a budget for Photoshop but that shouldn’t stop you from being able to edit your images and make them more appealing to your target audience. Luckily, PicMonkey comes to the rescue. This online photo editor offers most of the tools you would need to edit images for your store.
Ideal for: Image processing
Cost: Free or from $2.75/mo for Royale plan.