Many online stores know that Social Media is great for building brand loyalty and engaging customers, as well as for getting customer feedback. Here at ReferralCandy, we did a fun survey of who were the Top 10 Most Popular Online Retailers on Facebook, and found that several of the top online stores on Facebook had common threads running through them. While your popularity on Facebook is not the be all and end all of your marketing plan, they make up an important part of the overall marketing & social media strategy. Here are some steps for getting more true Facebook Fans.
1. Understand your Audience
Understand your audience and let your posts speak to the heart of your loyal Facebook friends, who will spread the word about your store in turn. For example, the Vans Facebook Page (with over 9 million likes!) reaches out to their young and hip fans with sponsorships of extreme sports and surfing events.
2. Run Interactive Contests
Many of the top Facebook pages use interactive activities to get the audience involved. For instance, Amazon.com came up with a “Naughty or Nice” contest for this Christmas season on their Facebook page, with up to $100,000 in gifts and prizes, garnering over 3,400 comments. Getting your Facebook community involved in commenting, voting and posting gives them a sense of ownership of the Facebook page, as well as your brand.
3. Update Frequently
Most of the top online retailers on Facebook post on a daily basis, some multiple times a day. Keeping things fresh with a joke or the latest product update helps keep your Facebook following coming back for more, and adds a sense of vibrance and activity to your page. Bewakoof.com, an India based online store selling great T-shirts, has a great Facebook page full of jokes and fun content.
4. Consider Facebook Ads
Targeted Facebook ads are an often underlooked way to reach out to your audience. Create targeted ads by focusing on people in particular geographies and particular interests. For example, if you own an online shoe store selling custom made sneakers for the UK market, you may wish to target cities in the UK, for people above 25 who like similar shoe brands to yours.
So consider giving your Facebook page a makeover with our short tips to get more fans on Facebook. You might be surprised by your popularity!
Alvin Lee is the marketing manager at ReferralCandy, the refer-a-friend app that helps online stores get more sales through word of mouth. You can reach out to us through Twitter and Facebook.