1. Increase Marketing Velocity
Using a tag management system (TMS) gives e-commerce marketers complete control of the online solutions they everyday to maximize results. This in turn empowers them to use more solutions and launch more campaigns. Previously, marketers had to go through IT for their tagging requirements. Now, through solutions like Tealium, they can use an intuitive drag and drop interface to deploy and manage solutions on their own without ongoing IT assistance. According to a recent study by Econsultancy, 73 percent of TMS users found that tag management increased their marketing agility.
2. Increase Conversions
Studies have shown that a one-second delay in page load speed can result in a 7 percent decrease in conversions. It’s important to keep web page performance optimized, but it’s becoming increasingly difficult to do so. Web sites continue to grow in size, with studies showing the average web page in 2012 surpassed 1 MB in size. Part of the bloat comes from the proliferation of vendor tags, which slow down web pages, resulting in customer dissatisfaction and a decrease in conversions. Tag management systems can help replace all vendor tags with a single piece of code, as well as provide various tag optimization techniques. The result is an increase in page load speed, which directly impacts conversions.
3. Reduce Costs
Tag management is a new class of application that is enabling marketers to manage their critical online marketing solutions by themselves without IT assistance. To find out more about how tag management can improve your e-commerce results, please visit www.tealium.com.