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Misused AdWords Metrics for Retail Marketing

AdWords provides advertisers a ton of metrics — 46 campaign-level columns alone. Some are critically needed; many are used..

March 27, 2013 with 0 Comments

Flash Survey: Social Network Focus for Ecommerce Retailers

We recently conducted the following Flash Survey among users of our real-time conversion optimization software. We asked online retailers..

August 9, 2012 with 0 Comments