Remarketing for Retailers: 3 Core Concepts You Need to Know
Without proper targeting, display advertising is a money pit for online retailers. The good news is that display networks continue to..
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Retargeting: Why It’s Still Ascendant In Relevancy
Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..
The Coming Facebook Display Network (Bigger Than Google?)
When Google launched their content network in 2003, it was the wild west. Advertisers got burned giving thousands of dollars to spammy..
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Commentary & Insights for Online Retailers