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About Ruben Ugarte

Ruben Ugarte is a Web Analytics Consultant who has helped companies of all sizes grow through the use of analytics. If you have any questions around how you can use analytics or even how to use tools like Mixpanel or Segment, get in touch with him!

How to Improve Your Conversion Rate Overnight – Without A/B Testing

We all want better conversions from our ecommerce shop. To improve our marketing campaigns, many of us spend a lot of time thinking about..

March 9, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments

How to Properly Attribute Your Store Sales to the Right Channel

Attribution is one of toughest challenges store owners face, especially as customers use even more channels to research and purchase your..

February 15, 2016 with 0 Comments

8 Pricing Experiments That Will Improve Sales (And You Can Start Today)

Pricing our products is one of the long and difficult tasks that never seems to get easier. It’s easy to figure out how much it costs..

January 20, 2016 with 0 Comments

Your Customers Aren’t Data Points: People Analytics and Why They Matter

All retailers understand the value of analytics and how important they are to their stores. Its also now extremely easy to add tools like..

June 5, 2015 with 0 Comments

A/B Testing Product Images: A Hidden Gem to Increase Conversions

We have all heard how an image speaks a thousand words and how great product images will increase your e-commerce sales. And yet, we tend..

June 4, 2015 with 0 Comments

A Look at the Best Payment Processing Providers in 2015

Accepting credit cards online is now easier than ever before. Gone are the days where you had to suffer through the process of opening a..

May 7, 2015 with 3 Comments

The Art and Science of the Up-Sell and Cross-Sell

“Do you want fries and a drink with that?” The hamburger combo might be the most popular upsell of all time, and it works..

May 5, 2015 with 0 Comments

5 Ecommerce Lessons from Asian Food Retailers

Walking through a city like Hong Kong, you can’t help but be amazed at the sheer number of restaurants and small stores...

April 29, 2015 with 0 Comments

13 Tactics That Will Improve Your Customer Lifetime Value This Week

You know how important customer lifetime value is, and I’m sure you’re always eager to improve this number. We tend to measure..

April 10, 2015 with 0 Comments
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