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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Year-Round Reasons to Promote Gift Card Sales

In the past, customers clumsily purchased gifts for their loved ones and hoped in vain that they choose an acceptable gift. This often led..

February 3, 2015 with 0 Comments

4 Reasons to Consider Pinterest Marketing

Did you hear that? That’s the sound of delight from e-commerce marketing departments all over the world. They’re..

February 3, 2015 with 0 Comments

Shopping Cart Abandonment: Why It Happens and What You Can Do About It

Calling all retailers who want a more profitable 2015! Look no further than your shopping carts. Online shopping cart abandonment is the..

January 8, 2015 with 4 Comments

Post-Holiday Marketing Strategies For Q1 2015 (Part Two)

In the first part of this series, we took a look at marketing strategies such as retargeting and data-gathering. Now, we’ll dig a..

December 31, 2014 with 0 Comments

Post-Holiday Marketing Strategies For Q1 2015 (Pt. 1)

Whew! You survived Q4 2014. Now, it’s time to reset your strategies. The weeks following Christmas have traditionally been used as a..

December 30, 2014 with 0 Comments

Retargeting Tuesday: Why You Should Care

There was once a time in the not-so-distant past that Black Friday was the retail holiday of note. As of 2014, however, you’ll find..

December 23, 2014 with 0 Comments

Walmart Wins Holiday Content Marketing with Video

Walmart. This is a name that invokes all sorts of polarizing, passionate discourse. But, no matter how anyone feels about the behemoth..

December 22, 2014 with 0 Comments

Are Loyalty Programs Still Relevant Models For 2015?

In April of this year, eCommerce Insiders published an article that featured 4 loyalty programs that marketers should emulate. Now, as..

December 18, 2014 with 0 Comments

3 PR Strategies Ecommerce Shouldn’t Ignore

At first glance, it’s easy to think PR is a function separate from affiliate marketing. The fact is, the two functions are quite..

December 2, 2014 with 1 Comment

When In Rome: Attract the Right Customers with These (Borrowed) Strategies

Imagine that you were finally able to travel to anywhere in the world you dreamed of. This would mean taking a chance, stepping outside..

November 18, 2014 with 0 Comments
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