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Black Friday Weekend 2015: E-Commerce Sales For The Win!

Every year, retailers figuratively place their bets and lick their chomps, waiting for the Superbowl season of retail: Black Friday. Over..

December 4, 2015 with 0 Comments

The Secret Sauce Your Segmentation Efforts Are Missing

How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives..

December 1, 2015 with 0 Comments

7 Factors to Consider If You’re Not Getting the Best from Your Writer

The client-provider relationship cycle is a natural one. You meet, you usually hit it off really well, and you’re looking forward to..

November 18, 2015 with 2 Comments

15 Courses and Resources to Help You Promote Your Store

There are two things that can make or break your ecommerce business: The first one is customer service. I’m sure you know very well that..

September 14, 2015 with 0 Comments

The Guide to Press Releases for Ecommerce

If you’re like the vast majority of entrepreneurs, the idea of a press release has barely crossed your mind. I’ll let you in on a..

September 11, 2015 with 0 Comments

Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

SWIFT SWEEP: Fashion & Lifestyle eCommerce Portals in India

Swift Sweep is a new series that looks at the eCommerce industry across the world, one country at a time. Observing the major players, what..

August 5, 2015 with 1 Comment

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

Delivery Wars: How the Big Retailers are Tackling the Need for Speed

There’s a quiet yet frenzied war going on in the retail world. The objective: Take away the competitor’s shopper base and..

June 29, 2015 with 0 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments
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