eCommerce Insiders

Data & Analytics

How to Improve Your Conversion Rate Overnight – Without A/B Testing

We all want better conversions from our ecommerce shop. To improve our marketing campaigns, many of us spend a lot of time thinking about..

March 9, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments

How to Properly Attribute Your Store Sales to the Right Channel

Attribution is one of toughest challenges store owners face, especially as customers use even more channels to research and purchase your..

February 15, 2016 with 0 Comments

What is a CRM System and Why is It Essential for Your Business?

Whatever industry you are working in, you’ve probably heard about customer relationship management systems (or, CRMs). However, for most..

January 25, 2016 with 0 Comments