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Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments

Socially Responsible Marketing: A Win-Win for Brands and Consumers

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

Live Streaming – Is It Worth Considering for Your Business?

Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..

December 10, 2015 with 0 Comments

The Secret Sauce Your Segmentation Efforts Are Missing

How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives..

December 1, 2015 with 0 Comments

3 Social Media Gold Mines for Online Businesses

Marketing your company and maintaining a presence on social media has always been good for business. It gets your brand seen and provides..

November 24, 2015 with 0 Comments

15 Courses and Resources to Help You Promote Your Store

There are two things that can make or break your ecommerce business: The first one is customer service. I’m sure you know very well that..

September 14, 2015 with 0 Comments

7 Ways to Begin Preparing for This Year’s Holiday’s Season

It’s a little hard to believe, isn’t it? The holiday shopping madness isn’t that far away. But maybe it hasn’t quite..

September 9, 2015 with 0 Comments

Will Facebook’s Buy Button Help or Harm Your Store?

On July 15th, the news broke (or should we say ‘rebroke’?) that Facebook was testing a buy button to allow customers to make purchases..

September 9, 2015 with 1 Comment

Ever Thought of Creating Your Own Brand Community?

According to recent statistics: Snapchat’s user base grew 56% in 2014, Instagram’s user base grew 50% between March and..

August 14, 2015 with 0 Comments

9 Visual Tools to Spice Up Your Content Marketing

When it comes to content marketing, brands should do more than just write and share articles. In a world full of instant media and social..

August 11, 2015 with 0 Comments
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