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Social Media Storytelling: How To Market With Empathy

“We’ve got what you’ve been looking for. Buy now!” “Hurry before they’re all gone! Pay here.”..

January 30, 2017 with 0 Comments

How Pinterest Became More Shopper Friendly In 2016

Previously, if a consumer wanted to purchase a product they liked based on Pinterest board recommendations, they were forced to visit a..

January 6, 2017 with 1 Comment

Social Media Storytelling: What is It And is It Necessary?

Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..

September 30, 2016 with 0 Comments

Ecommerce Branding: Create a Narrative That Sets You Apart

Think back to the last time someone needed to sneeze, or blow their nose. Chances are good that they’ve probably asked you (or..

September 9, 2016 with 0 Comments

How to Use Fan Enthusiasm to Boost Sales

As ecommerce marketers, you’re constantly brainstorming ways to boost your sales conversions and generate more revenue. After all,..

August 17, 2016 with 0 Comments

Facebook Native Ad Shakeup: Will This Expose Publishing Shakedowns?

This past April, Facebook formally announced that it placed a new regulation in place for publishers who use the platform to distribute..

July 20, 2016 with 0 Comments

Video Content-Storytelling That Leads To Sales

There was a time in history when the only way to reach consumers was through newspaper, billboard, and magazine ads. Then, in the early to..

May 5, 2016 with 0 Comments

Facebook Instant Articles: Rejoice In Instant Mobile Publishing!

The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..

April 8, 2016 with 0 Comments

Shipping Boxes: How to Extract Every Drop of Revenue

As every retailer knows, there’s no such thing as taking a break from marketing. Marketing is crucial for keeping the brand at the..

March 16, 2016 with 0 Comments

Testimonials: Your Customer-Sourced Retailer Proof Of Concept

Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the..

February 29, 2016 with 0 Comments
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