eCommerce Insiders

Paid Search

PPC from AdWords to adCenter & Bing Ads

Bing continues to steadily gain search share. According to comScore, as of July 2012, 25.6% of all online searches were powered by Bing...

October 1, 2012 with 2 Comments

Remarketing for Retailers: 3 Core Concepts You Need to Know

Without proper targeting, display advertising is a money pit for online retailers. The good news is that display networks continue to..

September 7, 2012 with 0 Comments

The Twitter Search Marketing Transformation with Promoted Tweets

Twitter has been making some drastic steps lately in their quest to control their revenue destiny. While their growth has been propelled..

August 30, 2012 with 0 Comments

The New “Google Shopping” update to AdWords Editor Software

A day after the launch of Google Shopping, Google released an update to their free AdWords Editor software. This new version, among other..

July 1, 2012 with 0 Comments

Use Google Shopping to Compete with Amazon

As everyone knows, Google dominates search market share. Upwards of 65% of all searches online originate with Google. Google has been..

June 30, 2012 with 0 Comments

Google Trusted Stores: Critical to New Google Shopping Success

Google may stink at social, but they sure get shopping. With the same breath they used to announce the new Google Shopping, they are..

June 30, 2012 with 0 Comments

Google Shopping: From CSE to Paid Search

Retailers are reeling from the Google bombshell announced on May 31st. Google Product Search is being demolished. In it’s place..

June 30, 2012 with 0 Comments
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