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Local Done Right: How to Optimize Geo-Targeted Marketing

In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..

November 2, 2016 with 0 Comments

Paid or Organic Search: Which Strategy Is Best For Traffic?

If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..

October 5, 2016 with 0 Comments

How PPC Propels Small Retailers To The Front Of The Line

Does your marketing team worry that for all of their blogging and social media campaigns, they’re not realizing the type of reach or..

September 16, 2016 with 0 Comments

15 Courses and Resources to Help You Promote Your Store

There are two things that can make or break your ecommerce business: The first one is customer service. I’m sure you know very well that..

September 14, 2015 with 0 Comments

5 Mistakes That Will Cost You Google Shopping Clicks

The ability to promote products directly to Google users sounded like a dream come true, right? No more trying to squeeze all the..

June 4, 2015 with 0 Comments

Improving Google Shopping Performance with Optional Feed Attributes

If you tend to avoid touching your product feed with a 10-foot pole, you’re not alone. Feed-based pay-per-click models like Google..

April 7, 2015 with 1 Comment

How to Win More Clicks and Conversions with Google Shopping Campaigns

According to Statista, there are 191 million online buyers in the US today. This number is likely to rise to 215.5 million in just 4 short..

December 5, 2014 with 0 Comments

5 Ways to Prepare for the Black Friday Madness

Black Friday is coming. And with this Goliath shopping day and Cyber Monday only a few weeks away (November 28 and December 1st,..

November 5, 2014 with 1 Comment

Beginner’s Guide to Measuring Ad Spending and Wasting Less Money

Driving traffic to your e-commerce site is one of the biggest challenges that retailers face. You are constantly bombarded with options..

October 7, 2014 with 0 Comments

Where Will Your Traffic Come From?

Starting a business is fun, exhilarating, yet at the same time, quite daunting. There are so many nagging doubts in our heads. Some of..

October 1, 2014 with 2 Comments
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