eCommerce Insiders

Email

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

What Internet Marketers Know About Email Marketing That Ecommerce Merchants Don’t

Ecommerce merchants can learn a lot from digital product marketers. Granted, there are the unscrupulous ones out there who make millions..

June 3, 2015 with 2 Comments

6 Email Subject Lines that Compel Readers to Click

Email sells. And there’s plenty of data to prove it. In 2011, Conversion Academy discovered that conversions from email accounted for..

February 20, 2015 with 0 Comments

Woo Customers with Content this Valentine’s Day

Valentine’s Day. It’s one of the most complex marketing holidays on the calendar, and leaves most business owners thinking about one..

February 9, 2015 with 0 Comments

Two New Year’s Resolutions for “Buff” Content

It’s that time of year. The season where festivities, sugar plums, and Christmas trees are replaced with gym visits, salads, and a..

January 7, 2015 with 0 Comments

Why Sending Spammy Emails is Like Putting a Turkey on Your Head

(Yes, you read the headline correctly.) Protip: Not all attempts to gain attention are actually productive. In a beloved Thanksgiving..

November 26, 2014 with 0 Comments

4 More Reasons No One Reads Your Emails

Every day, I delete far more unopened emails than I read. As a marketer, I feel slightly chagrined that someone’s hard work has was just..

November 14, 2014 with 0 Comments

No One Wants to Read Your Emails (and Here’s Two Reasons Why)

I hate to break it to you, but your customers aren’t reading your emails. I know, I know, you slaved over that email, including exciting..

October 23, 2014 with 1 Comment

5 Tips to Help You Improve Email Open Rates

Imagine you woke up this morning, sighed and went on to check your stats relating to that email campaign you sent out last night. But..

September 25, 2014 with 0 Comments

You Should Be Tracking These 7 Email Marketing KPIs

Email drives traffic. A lot of it, in fact. It’s one of the best selling channels in ecommerce. So it’s no surprise then that everybody..

September 5, 2014 with 0 Comments
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