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Marketing

How Pinterest Became More Shopper Friendly In 2016

Previously, if a consumer wanted to purchase a product they liked based on Pinterest board recommendations, they were forced to visit a..

January 6, 2017 with 1 Comment

Green Monday: Is Another Retail Holiday Really Necessary?

At all started innocently enough with Black Friday, the first Friday after Thanksgiving. Black Friday also notoriously noted the official..

December 16, 2016 with 0 Comments

How Do Big Retailers Justify Their Arguments Against SEO?

Marketers need to be very clear about one thing: SEO, commonly known as organic search, is just as important of a digital marketing..

November 11, 2016 with 0 Comments

Influencer Marketing: How to Leverage It for Traffic and Conversions

There’s all sorts of strategies that digital marketers use to create awareness in the minds of new brand consumers. In the past, they..

November 9, 2016 with 0 Comments

Local Done Right: How to Optimize Geo-Targeted Marketing

In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..

November 2, 2016 with 0 Comments

ECommerce Fails: A Lighthearted Roundup Of Good Intentions Gone Bad

Online marketing goals. They all come down to generating attention and leads, but many of them generate attention for all the wrong..

October 28, 2016 with 0 Comments

Boring B2B Industries: You Can Attract Visitors to Your Site!

Some industries have all the fun… We see it all the time. There are always industries that seemingly attract site visitors like flies..

October 12, 2016 with 0 Comments

Paid or Organic Search: Which Strategy Is Best For Traffic?

If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..

October 5, 2016 with 0 Comments

Social Media Storytelling: What is It And is It Necessary?

Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..

September 30, 2016 with 0 Comments

5 Lessons Online Marketers Learned the Hard Way

Every business owner loves to trump their successes, and therefore, the average want-to-be entrepreneur might be under the impression that..

September 28, 2016 with 0 Comments
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