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Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

How to Increase Average Order Size with Upsells and Cross-sells

Here’s something I think we can both agree on: There’s nothing else you want more than to make more sales. You want to increase the..

July 15, 2015 with 0 Comments

6 Psychological Pricing Strategies That Can Help Increase Your Revenue

I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were..

July 9, 2015 with 0 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

5 Ways to Deliver Proactive Customer Service in Ecommerce

The pressure to deliver exceptional customer service is huge: 83% of customers need help to complete an online purchase. And 70% of sales..

June 2, 2015 with 0 Comments

This Trick Will Help You Handle Difficult Customers in Ecommerce

I think you’ll agree: Some customers can be OVERLY demanding. They expect immediate answers. They won’t be satisfied with anything..

May 11, 2015 with 0 Comments

How to Encourage Customer-Generated Content for Your Ecommerce Brand

Sometimes bringing an ecommerce campaign to life requires more than just offering rewards to your customers. In order to truly make the..

May 8, 2015 with 0 Comments

The Art and Science of the Up-Sell and Cross-Sell

“Do you want fries and a drink with that?” The hamburger combo might be the most popular upsell of all time, and it works..

May 5, 2015 with 0 Comments

5 Ecommerce Lessons from Asian Food Retailers

Walking through a city like Hong Kong, you can’t help but be amazed at the sheer number of restaurants and small stores...

April 29, 2015 with 0 Comments

5 Upselling Tips to Increase Your eCommerce Sales

You want to increase your eCommerce revenues? You can go for the painstakingly pricey and time-consuming method of advertising to win new..

April 24, 2015 with 0 Comments
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