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How to Set Up Your First Retargeting Advertising Campaign in 30 Minutes

The benefits behind retargeting advertising are pretty obvious and we see more and more advertisers starting to take advantage of this..

January 27, 2014 with 0 Comments

Retargeting Advertising 101 and How it Could Help Your Business

An average website has a bounce rate of 60-70% but what if you had an opportunity to convert some of those prospects into actual customers?..

December 13, 2013 with 0 Comments

Subscription Commerce: The Pros, Cons and Why I Started a SubCom Business

So here’s the news: as of this week I am completely changing my ecommerce business model. I hinted about it a couple of weeks ago while..

September 15, 2013 with 1 Comment

Persuasion Principles to Increase eCommerce Retail Conversion Rate: Part 2

As mentioned in part 1 of this retail persuasion series, your ecommerce retail success is dependent upon persuading customers to buy and..

July 1, 2013 with 0 Comments

Persuasion Principles for eCommerce Retailers: Part 1

As a marketing guy, I’ve found great inspiration in Robert Cialdini’s landmark book, Influence: The Psychology of Persuasion...

June 24, 2013 with 0 Comments

Using Mobile to Boost Repeat Customers

If mobile hasn’t taken off for your ecommerce site, a mindset change may help.  Here it is: mobile as a tool for existing customers...

May 13, 2013 with 0 Comments

Target ROI Considerations for eCommerce Retailers

How much can you afford to spend on advertising?  eCommerce retailers are usually quick to blurt out their most desired target ROI. All..

January 28, 2013 with 0 Comments

Shrink Your Market: Strategies Online Retailers Should Steal from B2B Marketing

Instead of simply copying your competitors, it’s sometimes helpful to take a look at your online retail business with fresh eyes...

January 21, 2013 with 0 Comments

4 Profit Levers for eCommerce Growth

The new year is approaching — time to plan some resolutions for your online store.  What follows are four substantial profit levers..

December 17, 2012 with 0 Comments

How to Develop a Value Proposition in eCommerce

If there is one term equally overused and meaningless as “Content is King”, it most certainly is “Offer Value”...

November 26, 2012 with 3 Comments
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