eCommerce Insiders

Lifetime Value

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

How to Encourage Customer-Generated Content for Your Ecommerce Brand

Sometimes bringing an ecommerce campaign to life requires more than just offering rewards to your customers. In order to truly make the..

May 8, 2015 with 0 Comments

The Art and Science of the Up-Sell and Cross-Sell

“Do you want fries and a drink with that?” The hamburger combo might be the most popular upsell of all time, and it works..

May 5, 2015 with 0 Comments

5 Upselling Tips to Increase Your eCommerce Sales

You want to increase your eCommerce revenues? You can go for the painstakingly pricey and time-consuming method of advertising to win new..

April 24, 2015 with 0 Comments

13 Tactics That Will Improve Your Customer Lifetime Value This Week

You know how important customer lifetime value is, and I’m sure you’re always eager to improve this number. We tend to measure..

April 10, 2015 with 0 Comments

Turning Content into Customers

Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..

February 18, 2015 with 0 Comments

Year-Round Reasons to Promote Gift Card Sales

In the past, customers clumsily purchased gifts for their loved ones and hoped in vain that they choose an acceptable gift. This often led..

February 3, 2015 with 0 Comments

Why I Hate my ISP – and 3 Ways You Can Avoid Customer Hate

The long awaited moment was finally here. After much anticipation, my DSL modem arrived at my new apartment. After days of living in..

January 14, 2015 with 0 Comments

Are Loyalty Programs Still Relevant Models For 2015?

In April of this year, eCommerce Insiders published an article that featured 4 loyalty programs that marketers should emulate. Now, as..

December 18, 2014 with 0 Comments

A Crash-Course on Lifetime Customer Value

You’re spending all of your energy acquiring new customers, creating new products, and simply trying to stay afloat in..

November 4, 2014 with 0 Comments
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