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Socially Responsible Marketing: A Win-Win for Brands and Consumers

According to the Harvard Business Review, socially responsible marketing, also known as ethical consumerism, is defined as: The broad label..

February 3, 2016 with 0 Comments

Smart Tips For Handling Returns in 2016

It’s a fact of life that every retailer faces: The sale doesn’t end when the customer surrenders their credit card..

January 18, 2016 with 0 Comments

Negative Customer Experiences: You Can Turn Them Around!

Picture it. You and the marketing team (and your site development team) have spent countless hours perfecting everything for your future..

December 8, 2015 with 0 Comments

How To Prepare For Angry Q4 Holiday Customers

The holidays are a time of community and cheer; a time for gathering together with family and friends. And, of course, the holidays are..

November 9, 2015 with 0 Comments

How to Start Building a Powerful Ecommerce Brand

Fact: Customers prefer to buy from brands they know and recognize. And yet when you’re only starting up, building a brand is typically..

September 11, 2015 with 0 Comments

Ever Thought of Creating Your Own Brand Community?

According to recent statistics: Snapchat’s user base grew 56% in 2014, Instagram’s user base grew 50% between March and..

August 14, 2015 with 0 Comments

Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

10 Commandments to Manage Your Digital PR

Managing your digital PR is a chore that has become increasingly more challenging. But there are some simple and effective ways to tame..

July 23, 2015 with 1 Comment

How to Increase Average Order Size with Upsells and Cross-sells

Here’s something I think we can both agree on: There’s nothing else you want more than to make more sales. You want to increase the..

July 15, 2015 with 0 Comments

6 Psychological Pricing Strategies That Can Help Increase Your Revenue

I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were..

July 9, 2015 with 0 Comments
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