eCommerce Insiders

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Are Bad Reviews Really Tanking Your Site?

Sources say that up to 92 percent of all online shoppers investigate and consult with online review sites before making a buying decision…

April 12, 2018 with 1 Comment

Retargeting: Why It’s Still Ascendant In Relevancy

Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with..

November 15, 2017 with 0 Comments

Unique Selling Proposition: Why Should They Buy Your Product?

Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are..

October 25, 2017 with 1 Comment

4 Effective Tactics to Convert New Customers

In a retail market that’s crowded to the point of bursting, converting new customers is no easy task. Consumers are getting hundreds..

September 20, 2017 with 1 Comment

Thank You: Five Ways To Delight The People Who Keep You In Business

Here’s something to consider: While it’s true that consumers will always need to shop for certain items, and while it’s..

November 25, 2016 with 0 Comments

Ecommerce Branding: Create a Narrative That Sets You Apart

Think back to the last time someone needed to sneeze, or blow their nose. Chances are good that they’ve probably asked you (or..

September 9, 2016 with 0 Comments

Case Studies: How To Prove Your Products Rock!

Imagine that your site shoppers are this close to making a buying decision, but they’re not quite sure. They need a little something..

September 7, 2016 with 0 Comments

How to Use Fan Enthusiasm to Boost Sales

As ecommerce marketers, you’re constantly brainstorming ways to boost your sales conversions and generate more revenue. After all,..

August 17, 2016 with 1 Comment

Bad Reviews and You: How to Handle Them in a Winning Fashion

Bad reviews. They suck, and for many business owners, they can suck the life out of any motivation to cheerfully offer customers the best..

May 11, 2016 with 0 Comments

25 Email Marketing Tips You Can Steal & Use Today (Part 2)

(Psst – if you haven’t read part one of this serious, you can do that here!) In part two we’re going to waste no time..

March 21, 2016 with 0 Comments