eCommerce Insiders

Customer Service

Why Price Anchoring Is a Bad Idea for Businesses

Every weekend, some retail chain seems to be advertising “The biggest sale of the year.” At one time, those words were enough to bring..

August 12, 2015 with 0 Comments

Goober Pyle’s Customer-Centric Marketing Secrets

It’s true that everyone wants to provide great customer service and have repeat business from those customers. Marketers tout on a..

August 7, 2015 with 0 Comments

Personalization Offers New Way of Organizing Ecommerce Customer Journey

Ecommerce sites exist to help customers find the products they’re looking for. User-friendly site navigation and high-quality search are..

July 22, 2015 with 0 Comments

4 Apps to Help You Deliver Better Customer Service

Our smartphones are next to us throughout most of the day giving us the opportunity to make phone calls, browse the internet or email..

July 21, 2015 with 0 Comments

Is Your Brand Voice Killing Your Content Marketing?

Content marketing works best when you focus on what you say and how you say it. Did you know that you can actually guess a person’s..

July 15, 2015 with 4 Comments

Why Your Product Copy Doesn’t Convert, and How to Fix It

So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers..

June 25, 2015 with 0 Comments

5 Ways to Deliver Proactive Customer Service in Ecommerce

The pressure to deliver exceptional customer service is huge: 83% of customers need help to complete an online purchase. And 70% of sales..

June 2, 2015 with 0 Comments

This Trick Will Help You Handle Difficult Customers in Ecommerce

I think you’ll agree: Some customers can be OVERLY demanding. They expect immediate answers. They won’t be satisfied with anything..

May 11, 2015 with 0 Comments

5 Ecommerce Lessons from Asian Food Retailers

Walking through a city like Hong Kong, you can’t help but be amazed at the sheer number of restaurants and small stores...

April 29, 2015 with 0 Comments

13 Tactics That Will Improve Your Customer Lifetime Value This Week

You know how important customer lifetime value is, and I’m sure you’re always eager to improve this number. We tend to measure..

April 10, 2015 with 0 Comments
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