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Social Media Storytelling: What is It And is It Necessary?

Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..

September 30, 2016 with 0 Comments

5 Lessons Online Marketers Learned the Hard Way

Every business owner loves to trump their successes, and therefore, the average want-to-be entrepreneur might be under the impression that..

September 28, 2016 with 0 Comments

How PPC Propels Small Retailers To The Front Of The Line

Does your marketing team worry that for all of their blogging and social media campaigns, they’re not realizing the type of reach or..

September 16, 2016 with 0 Comments

How to Motivate Customers to Greater Spending

Most e-retailers in 2016 understand that it’s going to take a lot more than throwing up a website filled with product photos to..

September 14, 2016 with 0 Comments

Ecommerce Branding: Create a Narrative That Sets You Apart

Think back to the last time someone needed to sneeze, or blow their nose. Chances are good that they’ve probably asked you (or..

September 9, 2016 with 0 Comments

Case Studies: How To Prove Your Products Rock!

Imagine that your site shoppers are this close to making a buying decision, but they’re not quite sure. They need a little something..

September 7, 2016 with 0 Comments

Stay in “The Zone”: Utilizing Your Unique Abilities

“Know thyself” –Socrates, Greek philosopher, died 399 BC Two years ago, I was fortunate enough to be able to obtain four tickets to..

August 4, 2016 with 0 Comments

Amazon FBA: How To Build An International Retail Consumer Empire

eRetailers of all stripes have used the Amazon platform to launch their business ventures. For years, they’ve been able to generate..

July 13, 2016 with 0 Comments

International Shipping: Will It Work for You?

When it comes to offering greater levels of customer service while expanding your brand reach, you and your team are constantly..

June 22, 2016 with 0 Comments

Amazon FBA Fee Hikes: What This Means For Worried Sellers

Amazon FBA vendors will find that their cost of doing business (especially around the Q.4 holiday season) is going to become a bit more..

June 17, 2016 with 0 Comments
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