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Improving Google Shopping Performance with Optional Feed Attributes

If you tend to avoid touching your product feed with a 10-foot pole, you’re not alone. Feed-based pay-per-click models like Google..

April 7, 2015 with 1 Comment

Retailers: How to Win in AdWords for Holiday 2013

As always, it’s going to take extra effort to reach your full ecommerce profit potential for Holiday 2013.  Most retailers seem to..

September 6, 2013 with 0 Comments

Trust Based on Shipping & Customer Service

Google recently introduced their Trusted Stores program for online retail merchants. Early access users have noticed great results…

August 1, 2012 with 1 Comment

The New “Google Shopping” update to AdWords Editor Software

A day after the launch of Google Shopping, Google released an update to their free AdWords Editor software. This new version, among other..

July 1, 2012 with 0 Comments

Use Google Shopping to Compete with Amazon

As everyone knows, Google dominates search market share. Upwards of 65% of all searches online originate with Google. Google has been..

June 30, 2012 with 0 Comments

Google Trusted Stores: Critical to New Google Shopping Success

Google may stink at social, but they sure get shopping. With the same breath they used to announce the new Google Shopping, they are..

June 30, 2012 with 0 Comments

Google Shopping: From CSE to Paid Search

Retailers are reeling from the Google bombshell announced on May 31st. Google Product Search is being demolished. In it’s place..

June 30, 2012 with 0 Comments