Earlier this year, two live streaming apps were launched within days of each other – Meerkat and Periscope. What was thought to be an..
Many small business owners aren’t aware that there’s a huge difference in the way they should communicate with their B2B..
The client-provider relationship cycle is a natural one. You meet, you usually hit it off really well, and you’re looking forward to..
If you’re like the vast majority of entrepreneurs, the idea of a press release has barely crossed your mind. I’ll let you in on a..
No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s..
Every year, content marketing gets shaken up a bit. Google’s algorithm updates are largely to blame, but general trends and the influence..
Your company’s blog is a necessity. That much you know – it’s been said by every marketing expert you’ve ever consulted. There’s..
Valentine’s Day. It’s one of the most complex marketing holidays on the calendar, and leaves most business owners thinking about one..
Many smaller eCommerce site owners debate the feasibility of writing their own copy. Quality copywriting can be a costly investment, but..