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How to Improve Your Conversion Rate Overnight – Without A/B Testing

We all want better conversions from our ecommerce shop. To improve our marketing campaigns, many of us spend a lot of time thinking about..

March 9, 2016 with 0 Comments

Your Analytics Data is Lying to You: How to Extract the Insights You Need

We all want to make better decisions and we are thankful for the power behind tools like Google Analytics and Mixpanel. However, we also..

March 7, 2016 with 0 Comments

Your Customers Aren’t Data Points: People Analytics and Why They Matter

All retailers understand the value of analytics and how important they are to their stores. Its also now extremely easy to add tools like..

June 5, 2015 with 0 Comments

34 Free or Cheap Marketing Resources for Ecommerce Business Owners

Looking for a way to make life easier, save time, and still maximize your marketing spend? In this article, I’ll walk you through the..

April 15, 2015 with 7 Comments

Best eCommerce Websites: Usability Testing Shows AO How Customers Buy

As it enters its 14th year of online operations, one of the best eCommerce websites – the UK e-commerce appliance retailer AO.com..

August 8, 2014 with 1 Comment

How to Set Up Ecommerce Tracking on Google Analytics

Google Analytics is one of the most popular tools for measuring how your site is performing but you probably aren’t using one its..

January 25, 2014 with 0 Comments

You’ve Got 3 Seconds: How eCommerce Vendors are Losing Shoppers

Two recent studies into eCommerce website load times have revealed that many online retailers are failing to provide a fast and responsive..

October 18, 2013 with 0 Comments