eCommerce Insiders

Author Archives

Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Hazardous Goods: Are Healthy Profits Worth Toxic Risks?

For all of the positive attention that Amazon generates, the brand found itself generating negative attention and hefty fines totaling over..

June 19, 2016 with 0 Comments

Amazon FBA Fee Hikes: What This Means For Worried Sellers

Amazon FBA vendors will find that their cost of doing business (especially around the Q.4 holiday season) is going to become a bit more..

June 17, 2016 with 0 Comments

Amazon Prime Day: Learning To Manage Customer Perceptions

It was supposed to be the blow-out sales event designed to break the internet while also solidifying Amazon’s brand as the current..

May 20, 2016 with 0 Comments

Bad Reviews and You: How to Handle Them in a Winning Fashion

Bad reviews. They suck, and for many business owners, they can suck the life out of any motivation to cheerfully offer customers the best..

May 11, 2016 with 0 Comments

Video Content-Storytelling That Leads To Sales

There was a time in history when the only way to reach consumers was through newspaper, billboard, and magazine ads. Then, in the early to..

May 5, 2016 with 0 Comments

Facebook Instant Articles: Rejoice In Instant Mobile Publishing!

The publishing world is becoming a vastly differently landscape than it was a decade ago. Publishers and online marketers are..

April 8, 2016 with 0 Comments

Customer Service: How Many Stars Would Your Team Earn?

There’s a currency that’s almost as important as the dollar, and it offers far-reaching consequences to the success of a..

April 6, 2016 with 0 Comments

Headlines And Content: Are Yours Playing Well Together?

You’ve read plenty of online article (or blog post) headlines that have made all sorts of claims and promises. Many of these..

March 30, 2016 with 0 Comments

Site Copy: How to Go from Yawns to Conversions

You’ve paid untold amounts of money to your digital advertising and design teams. You’ve brainstormed – maybe even..

March 23, 2016 with 0 Comments

Shipping Boxes: How to Extract Every Drop of Revenue

As every retailer knows, there’s no such thing as taking a break from marketing. Marketing is crucial for keeping the brand at the..

March 16, 2016 with 0 Comments
Page 5 of 10« First...34567...10...Last »