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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Local Done Right: How to Optimize Geo-Targeted Marketing

In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..

November 2, 2016 with 0 Comments

ECommerce Fails: A Lighthearted Roundup Of Good Intentions Gone Bad

Online marketing goals. They all come down to generating attention and leads, but many of them generate attention for all the wrong..

October 28, 2016 with 0 Comments

Boring B2B Industries: You Can Attract Visitors to Your Site!

Some industries have all the fun… We see it all the time. There are always industries that seemingly attract site visitors like flies..

October 12, 2016 with 0 Comments

6 Customer Service Channels for eCommerce

Every marketer hopes that their marketing efforts will lead to sales transactions. And usually, sales transactions lead to customer service..

October 12, 2016 with 0 Comments

Fake Online Ratings: 4 Reasons They Make Companies Look Foolish

What used to be an accessible way for consumers to gain input on products and services they’re about to purchase has become a marker..

October 7, 2016 with 0 Comments

Paid or Organic Search: Which Strategy Is Best For Traffic?

If you’re marketing online, then you know that the key to conversions is by generating traffic to your eCommerce site. But how is..

October 5, 2016 with 0 Comments

Social Media Storytelling: What is It And is It Necessary?

Connecting with consumers used to be easy… at least that how it seems to your average retail marketing team. The formula was simple:..

September 30, 2016 with 0 Comments

5 Lessons Online Marketers Learned the Hard Way

Every business owner loves to trump their successes, and therefore, the average want-to-be entrepreneur might be under the impression that..

September 28, 2016 with 0 Comments

Online Review Incentivization: is This Really a Good Idea?

An online business owner faces a quandary: They need to generate trust and site traffic by generating more reviews, but they can’t..

September 28, 2016 with 0 Comments

Webinars: Establish Authority while Boosting Revenue

What can a retail brand do to generate leads, educate, boost the reach of their brand, and position themselves in the industry, all with a..

September 23, 2016 with 0 Comments
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