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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

Green Monday: Is Another Retail Holiday Really Necessary?

At all started innocently enough with Black Friday, the first Friday after Thanksgiving. Black Friday also notoriously noted the official..

December 16, 2016 with 0 Comments

Are Bad Reviews Really Tanking Your Site?

Sources say that up to 92 percent of all online shoppers investigate and consult with online review sites before making a buying decision...

December 9, 2016 with 0 Comments

How to Determine If Third Party Fulfillment is Right for You

There are two aspects of eCommerce that are hot topics right now: Online reviews and shipping fulfillment. After consumers select and pay..

December 9, 2016 with 0 Comments

Jet: Should Amazon Worry About This New Disruptor?

What if there was an online shopping platform that was a hybrid of a grocery store, a department store, a big-box store, and a game show?..

December 2, 2016 with 0 Comments

Thank You: Five Ways To Delight The People Who Keep You In Business

Here’s something to consider: While it’s true that consumers will always need to shop for certain items, and while it’s..

November 25, 2016 with 0 Comments

Fulfillment By Walmart: Should Other eRetailers Worry?

Earlier this year, Walmart rolled up its sleeves in order to prepare for a third-party fulfillment battle with giants already dominating..

November 18, 2016 with 0 Comments

How Do Big Retailers Justify Their Arguments Against SEO?

Marketers need to be very clear about one thing: SEO, commonly known as organic search, is just as important of a digital marketing..

November 11, 2016 with 0 Comments

Influencer Marketing: How to Leverage It for Traffic and Conversions

There’s all sorts of strategies that digital marketers use to create awareness in the minds of new brand consumers. In the past, they..

November 9, 2016 with 0 Comments

Local Done Right: How to Optimize Geo-Targeted Marketing

In the old days, marketers had a few choices at their disposal when they wanted to reach a geographic audience: They could buy ad..

November 2, 2016 with 0 Comments

ECommerce Fails: A Lighthearted Roundup Of Good Intentions Gone Bad

Online marketing goals. They all come down to generating attention and leads, but many of them generate attention for all the wrong..

October 28, 2016 with 0 Comments
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