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Terri Scott

About Terri Scott

Terri is a content marketing storyteller and strategist. She teaches marketing and entrepreneurship through stories for marketers of all stripes. Her specialty is creating narrative and she writes essays and memoir in her spare time.

How Amazon Outmuscled Google For eRetail Product Search Results

When eCommerce shoppers are looking for that new dress, their child’s new toy, or those bulk items that are hard to find inside..

February 20, 2017 with 0 Comments

Let Your Customer Service Team Destroy Your Business In 4 Easy Steps!

Pretend for a moment that you’re brainstorming ways to make your business brand…unforgettable. Now, pretend for a moment that..

February 13, 2017 with 0 Comments

Amazon Scams: How Scammers Swindle While Hurting The Brand

Amazon became the king of eCommerce retail for many reasons, including top-notch access and delivery of the most credible, high-quality..

February 6, 2017 with 0 Comments

Social Media Storytelling: How To Market With Empathy

“We’ve got what you’ve been looking for. Buy now!” “Hurry before they’re all gone! Pay here.”..

January 30, 2017 with 0 Comments

Skymall: How Customers Find Quirky Deals In The Skies

Travelers who have flown between the late 1980s through the mid 2000s are familiar with a very entertaining form of shopping that is only..

January 20, 2017 with 0 Comments

Retailers Should Include Search Filters To Boost Their Sales

If a customer were to visit a retail store, it would be off-putting and foolish for a sales rep to start bombarding the shopper with info..

January 13, 2017 with 0 Comments

How Pinterest Became More Shopper Friendly In 2016

Previously, if a consumer wanted to purchase a product they liked based on Pinterest board recommendations, they were forced to visit a..

January 6, 2017 with 1 Comment

Freshly: How Does This Home Delivery Player Pan Out ?

Freshly is one of a plethora of home delivery food services featuring a subscription-based access model which is obtained via their..

December 30, 2016 with 0 Comments

Green Monday: Is Another Retail Holiday Really Necessary?

At all started innocently enough with Black Friday, the first Friday after Thanksgiving. Black Friday also notoriously noted the official..

December 16, 2016 with 0 Comments

Are Bad Reviews Really Tanking Your Site?

Sources say that up to 92 percent of all online shoppers investigate and consult with online review sites before making a buying decision...

December 9, 2016 with 0 Comments
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