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Chris Crompton
Chris Crompton

About Chris Crompton

Chris Crompton is the Group Marketing Manager at ROI Revolution, a retail-focused digital marketing agency.

Google Shopping : 3 Steps for Sweet Success

Remember earlier this year, when Google announced that they were changing the game for retailers using Google Shopping…again? But how..

August 12, 2014 with 0 Comments

10 Tips for eTailers to Keep the Bootstrap Mindset

One of the most entertaining sessions at IRCE 2014 in Chicago this year was given by Josh Neblett, co-founder of Etailz, on the topic “5..

July 8, 2014 with 0 Comments

Streamlined Product Advertising with New Google Shopping Campaigns

It’s been less than 2 years since Google Shopping became a fully paid advertising platform for retail advertisers. Prior to that,..

April 10, 2014 with 0 Comments

Remarketing – Worth Every Penny

While preparing for a Retailer Web Clinic, someone equated the topic of “Remarketing Resolutions” to the idea of helping retailers..

March 27, 2014 with 0 Comments

The Last Week of Christmas e-Commerce

With just one week left until Christmas, it is time for the last minute shoppers come out of the woodwork with their long lists of present..

December 20, 2013 with 0 Comments

3 Major Paid Search Lessons Retailers Learned in 2013

The past year has been full of changes in the paid search landscape. Some experts estimate over 1,000 changes in the last year alone! From..

December 18, 2013 with 0 Comments

4 Holiday Paid Search Tips for Mid-Season Success

So, you’ve survived Black Friday and Cyber Monday, but the holiday shopping season isn’t over. Sure there are fewer days for shopping..

December 6, 2013 with 1 Comment

Using Digital Integration to Combine Your Ecommerce and Bricks-and-Mortar Stores

The lines between traditional retail and ecommerce have become increasingly muted, and no more so than in the last 12 months. British value..

November 13, 2013 with 1 Comment

Retailers: How to Win in AdWords for Holiday 2013

As always, it’s going to take extra effort to reach your full ecommerce profit potential for Holiday 2013.  Most retailers seem to..

September 6, 2013 with 0 Comments

Reverse PPC Cannibalization is Rampant among Retailers

The term “PPC Cannibalization” is used to describe the fear that your PPC ads sometimes steal visitors who would have clicked..

August 19, 2013 with 0 Comments
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